No Online business can succeed today without proper promotion. Web site promotion is a very important phenomenon these days. Until and unless a web site is properly promoted it will not be able to help you out by making money. If you want your web site to be a good resource of making money you need to promote it properly. If you want to advance in site promotion you need to follow certain steps. First of all you need to understand your own business.The supply and demand cycles, the distribution links and the technology being used in your business must be very clear to you. The second step is to know your target market. If you do not know the people who belong to your target market, you will not be able to succeed in the online business.In the third step you will need to identify the places where people from your target market could be found. You can find those places and place the links to your web site on those places. The links and banner ads should be placed in a manner to make it attractive. If the links are not placed at appropriate places on the web, they will not convert into visits.After taking these steps you can move towards search engine optimization of your web site. Rearrange the content of your web site. You can also go for pay per click marketing. It is a good idea to back your marketing efforts by email marketing or article marketing. You can also use social media to promote your web site. The final step will be to earn lots of profits through your web based business.